If you have invested heavily in CRM, then maximizing your investment with Sales Analytics capabilities is a logical next step. None of the commercial CRM applications, whether deployed in a client-server or ASP model, provide adequate analytics and what is offered "out of the box" cannot typically be integrated with your other internal systems.
Sales Analytics focuses on the actual performance of sales managers and executives in the field, comparing their results to plans, history and quota attainment, as well as comprehensive analysis of the sales forecast, pipeline and predictions of future sales. Combined with performance scorecard or balanced scorecard techniques, Sales Analytics can review performance, identify prospects that aren't moving forward in the sales cycle, and spot patterns of behavior such as a sales rep consistently getting stuck at one point in the sales methodology. When combined with product, service, marketing and customer service analytics, Sales Analytics can provide a total profile of your customer base.
Profisee has designed and developed CRM and Sales Analytics for several software companies, both for their internal use and as products for resale to end-customers. Our experience with the architecture and data schemas from a variety of CRM vendors allows us to quickly design and implement analytics for executives, sales managers and sales reps in the field. Our solutions pay special attention to your unique security requirements, ensuring that the application fits your company's culture vis-a-vis sharing and collaborating on accounts and sales opportunities.