Profisee has delivered planning solutions for a number of leading retailers. Our solutions effectively address the diverse patterns that develop at the intersection of store channels, product portfolios, geography, seasonality and inventory levels. In addition, they reconcile the inherent gaps between traditional top-down planning of geographic regions by product family and month, with the highly-granular bottom-up view of individual SKUs, specific stores and daily/weekly sales and inventory movement.
Growth of revenue and profit, for most retailers in the current economic environment, can only be achieved in one of two ways: acquiring market share from competitors or improving operational efficiencies. Faced with this fact, you invest millions of dollars every year in information technology, attempting to distill the enormous amounts of data collected from point-of-sale systems and market research in order to help tune the ever-present and infinitely variable marketing mix: product, price, place and promotion. Some of these applications fulfill their design intent; others do not.
Retailing in the new millennium is a complex, challenging affair. Even with decreased spending power, consumer expectations are at an all-time high, as is competition from specialized e-tailers, mass market discounters, and big-box merchandisers. Your brand equity is always in danger of eroding. Your suppliers' product cycles are shorter than ever.
Running a successful retail operation in this fast-paced environment requires making hundreds or thousands of decisions on a daily basis. Most of them need to be made quickly and correctly; all of them need to be made with confidence.
Just in the area of promotion planning and effectiveness, difficult questions abound:
- How can you tell whether expensive promotional offers meet your targeted objectives?
- Are you in fact attracting incremental store traffic, or are your promotions being wasted on your A-customers?
- Which promotions are driving extra profits? At which stores?
- Are customers cherry-picking, or did the basket size increase as a result of the promotion?
In Market and Customer analysis, or almost any other application area you choose, Profisee can help drive improvements in tactical and strategic support for your retailing decisions.